Experience Croatia… your memories are on us (2023/2024)

GLOBAL CAMPAIGN CREATIVE DIRECTOR 

As the Creative Director behind this major 360° campaign for the Croatian Tourist Board, I led the concept and messaging.

Launched under the name  “Experience Croatia… your memories are on us,”  the campaign was designed to reposition Croatia as a year-round destination - through emotionally resonant storytelling, tailored to each market's most relevant tourism drivers: nature, culture, adrenaline, gastronomy, and nautical experiences.

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The campaign launched across 14 markets, including Germany, Austria, Poland, the Czech Republic, France, Sweden, Slovenia, Italy, the United Kingdom, Hungary, the Netherlands, Slovakia, the United States, Switzerland, and Belgium.

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Broadcast across TV, radio, YouTube, digital, social, print, OOH, the campaign delivered a consistent yet locally nuanced creative message, balancing bold visuals with simplicity and charm. 

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The campaign aired from CBS  - all the way to Times Square -  reaching audiences across the globe. On YouTube alone, it had over 92M views.

https://023.hr/2024/04/turisticka-promocija-paska-nosnja-i-cipka-na-times-squareu-u-new-yorku/

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Agency: BBDO Zagreb / Lead Creative Director: Maja Rašić / Client: Croatian Tourist Board / CEO: Kristjan Staničić / Photo and video: Croatian Tourist Board