Staropramen
GLOBAL DIGITAL CREATIVE DIRECTOR
2021–2024 |
Client: Molson Coors
Countries: Global
A premium international beer brand
Staropramen premium and 0.0
Global digital creative director, digital toolkits, 360º campaigns, digital content creation and production
1. Global campaigns driving awareness (as part of the 360 campaigns or standalone)
2. Occasion and reactive based content driving purchase as social posts or ads. By celebrating these occasions through creative and relatable content, food and film passion pillars.
3. DIGITAL TOOLKITs for local markets
Selected projects:
The Prague Expert with Orlando Bloom (2023/2024)
DIGITAL CREATIVE DIRECTOR
Filming location: Prague
In 2023, Staropramen launched its most ambitious campaign to date: The Prague Expert, featuring Orlando Bloom - a casting choice I proudly originated.
I led the creative direction for a digital-first, native content series designed to live and breathe on digital channels, not just echo the main brand story.
In few days, with just the first four assets, we surpassed 16 million views on Staropramen’s global Instagram and sparked real emotional reactions — including a public comment from the President of the Czech Republic.
What followed was one of Staropramen’s most impactful digital performances to date:
Over 100 million impressions and more than 40 million video views across key CEE and Western European markets - with several single assets exceeding 5 million views organically.
The content was so effective, it moved beyond social and into digital out-of-home in key markets - a reminder that with the right creative, digital doesn’t just support the campaign, it becomes part of its backbone.
Agency: BBDO Zagreb / Client: Molson Coors - Ivan Šuvar, Elena Bello, Belinda Dew, Katarina Bule, Boris Jaranović / Accounts: Ivan Buneta, Jana Bratković / Production: ProdCo / Executive Producer: Zico Judge & Maddi Carlton / Producer: Jon Adams / Agency Producers: Producer: Dana Leonard, Gil Kolirin / Director: Jay Creagh / Production: Unit + Sofa / Executive Producer: Fady Salame, Martin Sobotka, Veronika Hajkova / Line Producer: Nikola Mohorita
Ostalo..
GLOBAL DIGITAL CREATIVE DIRECTOR & SHORTS VIDEO DIRECTOR
hELPING TO SHAPE BRANDS BIG IDEA and digital acceleration - STRATEGY
0. CAMPAIGN WITH THE BREWER - 00 I 50 VIDEA
1. BERLINALE CAMPAIGN
2. MOVIE NIGHT CAMPAIGN - 2023/2024 - SCRIPTEVI I CREATIVE DIRECTION FOR THE CAMPAIGN, ON TRADE, OFF TRADE
3. REACTIVE POSTS
4. OCCASIONS
5. PICNIC
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Agency: BBDO Zagreb / Creative team: Miro Perić, Ivana Klarica, Lucija Klarin, Matea Kovač, Tomislav Jurišić