Diners Club

CREATIVE DIRECTOR & VIDEO DIRECTOR

Client:   Diners Club

Years:   2021–2025

Countries:   Croatia & Slovenia

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As Creative Director and Video Director, I led the long-term digital campaign strategy for Diners Club, creating 52 original videos across three major campaigns.

 

The goal: craft a more sales-driven and benefit-focused communication style than traditional TVCs.

 

Tailored for both Croatian and Slovenian markets, the content was designed to attract new customers, re-engage existing users and address different audiences with personalized narratives.

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The result was a consistent and engaging content ecosystem that boosted volume, brand loyalty, and digital awareness

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Production house: Val produkcija

Agency: BBDO Zagreb

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Photo credits: Mario Topic